Buying legal videos?

I don't use iTunes. I just don't. If I buy music, I should be able to do what I want with it, burn it to a CD, put it on any mp3 player, etc. Luckily, I have decent legal alternatives now. I can use Amazon mp3 or a subscription service. Or I can just get CDs from Amazon, my local library, or Barnes & Noble, and rip those.

Unfortunately, there are no easy ways to get video for one's computer or non-iPod mp3 player with video playback capability, especially if PlaysForSure is not supported. The iTunes store is the only 'store' around that offers such a wide selection of legal video downloads, for fine prices, too.

DVD ripping is somewhat difficult and slow, especially when ripping things like TV show DVDs. It is nothing like the ease of CD ripping. One can buy videos from Amazon Unbox but I've heard it is slow and laden with restriction. My (well, my brother's. But I use it every day, and he uses it maybe once a month) Sansa does not have PlaysForSure support, as far as I can tell, so unbox is out.

There are the alternatives like Limewire, but I want to stick with the legal stuff.

So please. Where's my a la carte video download service? Without providing a good, legal alternative to Bittorents, the industry only hurts sales. Why did people buy their music from iTunes when Napster(the old one) was already around? Because we're willing to pay for stuff, to keep it legal, to support artists. While people are always trying to save money (well, some people), we are willing to pay for things we enjoy, and to stay on the right side of the law.

Becomes difficult when there's no good service, though, eh?